No, this isn't an April fools joke! We're offering half off standard enlargements 5x7 and larger. Simply select the "No Foolin' Sale" tab when placing your order. Take advantage of this offer and save! Feel free to contact us with any questions! Phone: (515) 223-5462 Email: universityphoto@qwestoffice.net Web: www.universityphoto.biz Consumer Online Print Orders only. Standard enlargement sizes only. Mounting, retouch and other print finishing services not included at special pricing. Matte surface prints only. Not valid with any other offer. Orders must be submitted by 11:59 PM CDT on Thursday, April 1st. Email #L10-04